Marketing Management
from 9:30 AM to 4:00 PM (remote format)
About the program
The Master’s in Marketing Management (distance learning format) at the Russian Foreign Trade Academy is designed to train professionals equipped with a comprehensive understanding of international marketing and business communication strategies. The program focuses on empowering graduates to successfully promote products and services in both global and domestic markets.
Our curriculum blends theoretical knowledge with practical tools, enabling you to:
- develop and implement effective
- marketing and sales strategies for the global marketplace;
- manage end‑to‑end marketing processes across all stages of product and service promotion;
- strong, culturally sensitive relationships with customers and partners (accounting for linguistic and cross‑cultural nuances);
- assess and optimize marketingperformance of the organization
Our program is delivered by leading professors, industry experts, and practicing professionals in marketing, economics, law, and foreign trade.
A standout feature of the program is its intensive focus on professional English language development. You’ll master the specialized vocabulary and communication skills essential for conducting international business.
The learning schedule has been structured to integrate flexibly into students’ work timetables.
Classes are held online on Saturdays.
Practical Learning Experience
Throughout the program, students engage in hands‑on research projects that tackle pressing challenges in today’s global economy.
Career opportunities
→ sales teams
→ marketing departments
→ business development units
→ teaching positions at universities
→ consultancy roles advising businesses and institutions
→ tinternational organizations
→ non‑governmental organizations (NGOs)
→ rade associations and industry bodies
Program Structure Overview (2.5 Years)
The first year provides a solid foundation in international business management, economic theory, international relations, and marketing essentials. You’ll explore how organizations operate in the global marketplace and learn to address contemporary challenges in product promotion within today’s evolving economic landscape.
- Organizational Behavior in International Business
- General and Strategic Management
- Microeconomics
- Foreign Language
- Professional Foreign Language and communication techniques
- Macroeconomics
- Modern Tools for Human Capital Management
- Strategic Analysis in International Company Practices
- Contemporary Problems of International Economic Relations
- Evolution and Modern Concept of Marketing: Clientonomics
- Methodology of Comprehensive Market Research
- Foreign Language (continued)
- Professional Foreign Language (continued)
In the second year, you’ll deepen your expertise in international marketing, moving beyond foundational concepts to master advanced strategies and tools. The curriculum focuses on innovation, strategic planning, lifecycle management, and executing successful campaigns in global markets.
- International Marketing
- Marketing Communications
- Design Thinking as a Tool for Product and Service Development
- Strategic Marketing Decisions: Segmentation, Positioning, Customization
- Pricing Work and Price Policy in Marketing
- Foreign Language
- Professional Foreign Language
- Internet Marketing
- Product Strategy and Policy in Marketing
- Product Management
- Customer Centricity and Loyalty Programs
- Brand Management
- Organization and Technology of Foreign Economic Transactions
- Foreign Language (continued)
- Professional Foreign Language (continued)
The final year of the program is designed to culminate your expertise in international management and marketing. This stage combines advanced specialization in the field of international management and marketing, hands‑on practice aimed at developing practical skills necessary to prepare you for leadership roles in global marketing.
- Digital Economy
Program Supervisors and Coordinators
Dean of the Faculty of International Business:
Ph.D. in Economics, Associate Professor of Management and Marketing Department
