V. Myagkov, (Ph.D., Economics) , Professor of the Department of International Trade and Foreign Trade of the Russian Federation  of the RFTA with  the Ministry of Economic Development of Russia, took part in the “First International Gerchikov Scientific Conference:  Modern Problems of Management, Marketing and Entrepreneurship ", which was held at MGIMO University  of the Foreign Ministry of the RF on October 31, 2017 (Moscow). At the Conference  he made a presentation on" Cross-cultural analysis in the system of international marketing (Arab East) ".